From Amazon's peak in popularity in 2003 up into the present, they currently bask in the glory of being one of the world's largest and most trusted distributors. The company has come a long way from just being a book store. By adding the Amazon Prime subscription in 2005 as well as
new categories like "sporting goods, outdoor equipment, gourmet food, health and personal care products", Amazon would go on to surpass world runners like Walmart, Costco, and Target. According to an article from
Fortune, Amazon’s
market cap was reported as $439.8 billion in 2017 and they are projected to experience a turnover of about
238 billion dollars in the year 2019 alone.

The current digital era has given us several common names that expand the limitations of technology and make us feel at home. Most smart devices provide a virtual assistant; an integrated software that is conversational, listens, and carries out tasks when given a standard trigger phrase like "Hey Siri." or "Alexa." that would be recognized as calling their name. Amazon is the host of Alexa. Just like Apple's "Siri" assistant, The Alexa Voice Service (AVS) "has been integrated into many of Amazon’s services and can be used with products such as the original
Amazon Echo,
Echo Dot,
Echo Spot, or
Amazon Fire TV." But of course Amazon will not stop there. Having already entered the homes of millions, the AVS has ventured into smaller everyday appliances like light switches, thermostats, wall plugs, and even wall clocks.
CNET recently announced the
restock of Alexa's
Echo Wall Clock. They were originally stalled because of some "Bluetooth connectivity kinks", but the problemed seemed minor considering it took less than a month to correct. The Echo Wall Clock is not considered a traditional echo device meaning it does not have a microphone or speaker of its own. This also means that in order to operate the clock you must own and pair it with an existing echo speaker. The beauty of the device lies within its simplicity and minimal visual aspects. On the face of the clock there are LED light notches that aid in detailing the time when setting a timers or when requesting a reminder of something. Aside from the prior Bluetooth connectivity issue, a "hiccup" you may want to think about before purchasing this item could be the lack in display of the timers. Some people have reported that even after resetting the command, the timers "weren't displaying as expected". Fortunately this bug has already been addressed and is less likely to occur. Another thing to think about would be the clock's battery usage. "Some users reported that they needed to
regularly swap the batteries out whenever the clock would lose connection." In the video provided below, Executive Editor, Rich Brown, explains how he received 4
Amazon Basics AA batteries that were only strong enough to go through the setup process. After exchanging them with 4
Duracell batteries, the device functioned "just fine".

I personally would not purchase this item due to the cost. One clock is priced at $30 retail and seems expensive considering that is how much I paid for my speaker (
Echo Dot 3rd Generation) alone. However, having a smart analog clock is not a bad idea. Since the display is larger and tailored towards time, you are able to watch the time and how much of it you have. This is something that cannot be done with just the speaker.