Say It With A Condom!

You don't have to be a prominent figure in media or marketing manager to know that in almost any way, shape, or form, SEX SELLS! The ingenious idea of using the humility of serious situations to promote the positivity of safe sex belongs to a man named Benjamin Sherman. Back in 2008, Sherman elated the election season by "lampooning the campaigns of Barack Obama and John McCain" with creative condoms. If you were strolling New York City mid-election year, you most likely passed a young entrepreneur and his friend proudly waving around the unmentionables and reminding you to "Remember the election with your next erection!"

Fast forward 10 + years. What once was a sidewalk hustle is now a highly sought-after marketing tool and in the best way! The company's formal brand name, Say It with A Condom™, does just that as they work with clients from every industry - music, film, commercial, manufacturing - in order to fluently promote "awareness of their brand, product, service, or event." They even serve individual interests with things like "gag gifts", "party favors", and "organizations promoting events".

Funny Condoms™ is just one of their many campaigns that uses relevant graphics and clever jokes in a rhetorical, meme-like fashion that immediately catches your eye. See Is Life Just A Meme. It is the brand's very first campaign, launched in 2012, as a response to what BuzzFeed calls "the year 'the meme' went mega-mainstream."

The newest campaign is the Consent Condoms™ to shift focus on sexual assault awareness "through empowerment and a healthy dose of comedic relief", says an article by HuffPost. The condoms image quickly jumped on the current "rape culture" trend to promote the proper mentality and usage of proper language when engaging in any intimate activity,

Say It With A Condom's brand truly is an immersive way to speak to all ages. Their mission of starting a conversation of safe sex definitely resonates as a future integration for the millennial entertainment and marketing demands.